ABOUT IFIT
iFIT develops tech that is cutting-edge, keeping it accessible so anyone who wants to reach their fitness goals has the right tools to do it. Our vision is to create the world’s most holistic health and fitness platform, integrating all elements of health – physical fitness, mental health, nutrition and active recovery – into a seamless interactive experience.
Our
Mission
Improve your fitness and well-being. We know fitness is not one size fits all. So we develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.
Our
history
A brand family that makes interactive connected fitness widely available. With a comprehensive selection of equipment choices, brands and price points, iFIT has one of the most accessible and expansive health and fitness platforms in the world. This breadth lets us create an on-going relationship with members throughout their fitness journeys, so we can offer new solutions as their demands change.
A family of brands powered by iFIT
Premium Connected Home Fitness
NordicTrack is #1 in both treadmills and ellipticals. iFIT interactive personal training is the heart of NordicTrack, providing a synergistic, complete fitness experience to consumers. NordicTrack brings a new level of interactivity, with machines controlled digitally by elite personal trainers brought to you by our iFIT technology.
Digital Fitness
Sweat has engaged with millions of women on their journeys to become healthier, stronger and confident. Their platform, is powered by a team of leading personal trainers and it offers unique workouts across 26 exercise programs ranging from high-intensity interval training and strength to yoga, barre and Pilates.
Interactive strength training
Weider brand taps into a multi-decade legacy that resonates with the strength training consumer ranging from novice to pro. Weider’s heritage combines with iFIT technology to offer interactive strength and resistance workouts with the guidance and progression this consumer seeks.
Connected home fitness
ProForm brings iFIT interactive fitness technology to the mass market at affordable price points. ProForm’s award-winning connected equipment includes treadmills, ellipticals, cycles, climbers and fitness mirrors.
Commercial Fitness
Freemotion Fitness is the global pioneer in commercial fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road-simulating indoor bike and is now leading the way in interactive, connected fitness. With science and innovation at its core, Freemotion questions how we work out and then redefines it – creating products that deliver an unbeatable user experience and ultimately drive commercial results for its partners.